OUR STORY

OUR VALUES AND VISION FOR 2030

Our desire to be a partner in the arboricultural sector since 1968

At the outset, under the impetus of Dominique Toulemonde senior, it was the desire to meet breeders of stone and pome fruit varieties from all over the world that led nurserymen and women to join forces and work as a team. The search for and building of solid and fruitful partnerships with these creators of fruit varieties throughout the world is still one of STAR FRUIT’s challenges.

Our shared values within the group

The STAR GROUP adventure is a story of men and women who share and embody common values.

The 5 core values that unite us today and form a common foundation are :

Team spirit

We collaborate positively towards a common goal and objectives. We willingly share and challenge our knowledge, tools and resources to enhance the performance and success of our group.

Sustainability

Our vision is based on sustainable growth. We are building a cooperative dynamic that enables us to anticipate change. We pass on the Group’s knowledge, expertise and values to build loyalty and develop our partnerships, so that together we can benefit from new experiences.

Responsibility

With a strong professional conscience, we take responsibility for our decisions and honour our commitments, independently and collectively, particularly in the service of our customers and partners.

Trust

Through active listening and a day-to-day support approach, we develop each person’s skills through delegation and build respectful and loyal human relationships.

Innovation

Our vision of the future is co-constructed from our “nursery” of ideas, our projects, our questioning and our ability to create new opportunities. Our strength lies in optimising, improving and creating new products/services/organisations, and in encouraging individual and collective skills development.