OUR ACTIVITIES AND EXPERTISE
STAR FRUITS works with varietal selection programmes throughout the world, which may be run by public or private bodies. STAR FRUITS’ mission is to be connected with worldwide varietal innovation, including French and European, in order to pre-select, introduce and then evaluate varieties that may be of interest to its members and its French, European and worldwide networks of licensees.
It pursues the research work and patient investment of breeders through the varietal selection work carried out by its network of French and European experimenters, and even worldwide for certain varieties.
Creating brands: creating value
STAR FRUITS has built a unique expertise around the creation of successful brands such as :
- PINK LADY®, JOYA® et OPAL® for apples,
- METIS® for plums
- and NECTAVIGNE® and PECHEVIGNE® for blood nectarines and peaches.
At the heart of European and global networks
STAR FRUITS has forged links and a solid network around the world to harness collective intelligence.
Specialist in the defence of Intellectual Property rights
STAR FRUITS guarantees the interests of all its partners through its expertise in the management of Intellectual Property rights.